Latest Alcohol News
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Product NewsHooch celebrates 30th anniversary with limited edition retro look
Hooch is celebrating its 30th anniversary with a limited-edition re-release of its iconic 1995 can
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NewsHalf of UK adults want to see alcohol-free drinks more widely promoted
Club Soda’s latest Drinks For Everyone 2025 Report found almost half of adults now regularly enjoy alcohol-free beers, wines and spirits
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Products In DepthSix things you need to know about RTDs and spirits
Shake up your spirits offer with simple ways to maximise mixed-drink sales
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Product NewsJameson celebrates Women’s Euros 2025 with collection of football kits
The Irish Whiskey brand has partnered with football fashion creative Lover’s F.C and inclusive football community organisation The Goalposts League
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Product NewsCorona celebrates 100th birthday with on-pack promo
Shoppers have the chance to win a trip to Corona Island located off the coast of Colombia
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Product NewsPeroni launches on-pack promo with luxury travel provider Secret Escapes
The off-trade will be supported with a suite of new PoS, including free-standing display units and on-shelf PoS
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Product NewsRoley’s Super Natural Lager launches via Love Drinks
It has 89 calories per can which claims to be 35.8% fewer than a standard 4.4% ABV beer
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Product NewsMoth reveals nationwide campaign to boost convenience retail presence
The push aims to reach 500 postcodes in key UK cities
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Product NewsAG Barr launches Ka Remix alcohol range
AG Barr’s alcoholic drinks roster also includes Funkin Cocktails
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Product NewsDiageo launches c-store exclusive on-pack promo across five RTDs
The initiative aims to help retailers tap into the growing RTD segment
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Product NewsTequila brand Altos launches six-figure summer campaign
The brand is re-launching its global ‘Alan’ campaign into the UK to continue driving brand awareness
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Product NewsAsahi invests £2m in Women’s Rugby World Cup 2025 campaign
The campaign aims to support retailers maximise their sales during the tournament
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Product NewsErdinger launches summer on-pack promo
The beer brand is giving away 10 prize bundles to shoppers
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Product NewsKingfisher Drinks adds Passion Fruit & Guava to Peacock range
Kingfisher Drinks has added a new flavour to its Peacock cider brand
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Product NewsAbsolut to unite dance and mixology through latest Born to Mix campaign
The campaign will roll out for six weeks across social, BVOD and online video platforms
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Product NewsCîroc to reward indie retailer with £2000 holiday voucher
18% of retailers do not take any holiday throughout the year, according to Lumina Intelligence
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Product NewsTia Maria ties up with singer Sophie Ellis-Bextor in new campaign
The ‘Shake Up The Taste’ campaign aims to reinforce Tia Maria as the “perfect coffee liqueur” for crafting an espresso martini
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Product NewsStaropramen rolls out PMP multipack exclusive to c-stores
Its £6 PMP 4x440ml multipack is available to c-store retailers now
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Product NewsPolish beer brand Żubr steps into PMP format
Its 4X500ml multipacks have been stamped with a £7.29 price mark
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Product NewsFour Loko adds Hawaii flavour to RTD range
Hawaii offers a ’fresh and punchy tropical fusion of pineapple and raspberry’