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Latest Alcohol News
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Product NewsErdinger launches summer on-pack promo
The beer brand is giving away 10 prize bundles to shoppers
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Product NewsKingfisher Drinks adds Passion Fruit & Guava to Peacock range
Kingfisher Drinks has added a new flavour to its Peacock cider brand
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Product NewsAbsolut to unite dance and mixology through latest Born to Mix campaign
The campaign will roll out for six weeks across social, BVOD and online video platforms
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Product NewsCîroc to reward indie retailer with £2000 holiday voucher
18% of retailers do not take any holiday throughout the year, according to Lumina Intelligence
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Product NewsTia Maria ties up with singer Sophie Ellis-Bextor in new campaign
The ‘Shake Up The Taste’ campaign aims to reinforce Tia Maria as the “perfect coffee liqueur” for crafting an espresso martini
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Product NewsStaropramen rolls out PMP multipack exclusive to c-stores
Its £6 PMP 4x440ml multipack is available to c-store retailers now
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Product NewsPolish beer brand Żubr steps into PMP format
Its 4X500ml multipacks have been stamped with a £7.29 price mark
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Product NewsFour Loko adds Hawaii flavour to RTD range
Hawaii offers a ’fresh and punchy tropical fusion of pineapple and raspberry’
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Product NewsRekorderlig launches Wild Berries and Peach-Raspberry in 500ml cans
The move provides consumers with more ways to pick up two of the cider brand’s most popular flavours
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Product NewsSan Miguel launches Ibiza trip on-pack promo
It forms part of the brewer’s Spanish Summer No Matter Where campaign
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Product NewsBrewDog becomes official beer partner of London Stadium and West Ham United
The brewer’s headline beers will start pouring at London Stadium from June
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Product NewsBrewDog gives its core range individual makeovers
The new looks will appear across Punk IPA, Hazy Jane, Lost Lager and Elvis Juice
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Product NewsMadrí reveals first-ever on-pack promo offering tickets to All Points East
The beer brand is giving shoppers the chance to win VIP and general admission tickets to festival All Points East
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Product NewsBrewDog launches duo of convenience channel exclusives
The beer brand has teamed up with Co-op and Booker to introduce two new fruity beers
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Product News'Strong demand’ prompts Bacardi to bring back Breezer RTDs
Bacardi Breezer bottles in Zesty Orange, Zingy Lime and Crisp Watermelon are to launch across the on and off-trade from June
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Product NewsBen Stokes OBE takes stake in alcohol-free spirits brand CleanCo
Founded by former Made In Chelsea star Spencer Matthews, CleanCo’s line-up includes 0.0% ABV alternatives to gin, rum, tequila, whiskey and vodka
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Product NewsOne Stop refreshes, expands and edits its alcohol range
One Stop has just completed its third range reset of the year with an extended beer and wine selection
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Product NewsNirvana’s best-selling IPA upsizes to 500ml bottles
The larger format is part of the brewery’s ‘long pour’ strategy ensuring drinkers can enjoy no and low beers in the same way they do full-strength options
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Product NewsAu Vodka adds caffeinated alcohol offering to canned range
Au Vodka’s new cans carry an abv of 7% and contain 25mg of caffeine per 100ml
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Product NewsNew CEO announced at wine business Vinarchy
Danny Celoni has been appointed as the global CEO of Vinarchy