Hill Biscuits is unveiling Simply Savoury, working in partnership with new owners Cerealto UK, on its first-ever savoury product in the company’s 170-year history.
The new classic cream cracker has been produced in direct response to growing consumer demand for quality, value-for-money savoury options and an evolving snacking market, it says.
“Entering the savoury category in biscuit baking felt like a natural and exciting progression for the business whilst staying true to our values of quality, tradition and affordability,” said Brendon Ward-Banner, CEO of Cerealto UK.
The new product launches this week to the wholesale initially, before becoming available for retailers to stock directly from the manufacturer.
Available in a 300g pack as well as a snack pack containing two crackers, Simply Savoury by Hill Biscuits is “poised to shake up the market with its combination of quality and accessible pricing.”
Following up on these, a new range of Scalloped Crackers will be available later this year in Sea Salt & Black Pepper and Rosemary flavours under the Simply Savoury brand.
“The launch of the new savoury products solidifies our commitment to join both businesses by collaborating on projects such as these, as Hill strategically enters the market with Simply Savoury, destined for cheese boards, snack boxes and everyday grazing,” concluded Brendon.
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