Rollover has revealed an expansion of its hot on-the-go range. Rolling out across the convenience and foodservice channels now, the new products include Rollover’s Bacon & Sausage Baguette, Sausage Egg & Cheese Muffin, Bacon Cheeseburger, Chicken Tender Baguette and Boneless Chicken Wings.
The five strong range extension is set to help retailers and operators maximise the demand for food-to-go options by tapping into the latest consumer trends and multiple mealtime occasions throughout the day.
Rollover’s Bacon Cheeseburger, Bacon & Sausage Baguette, Sausage Egg & Cheese Muffin, Chicken Tender Baguette and Boneless Chicken Wings are available across the convenience and foodservice channels now, with RRPs ranging from £3.50-£3.75. The launch will be supported by a wider campaign including PR, digital and in-store activation.
General manager at Rollover, Tony Owen, said: “Over the last few years, we have seen the Rollover brand go from strength to strength. What’s more, with the UK food to go market forecasted to reach £24.0bn in value in 2025, there was no better time to expand our range to provide even more sales opportunities for our partners. We know that shoppers are looking for convenient and delicious hot food options - whether that’s during lunch time at work or at the weekend when they’re looking for a breakfast treat.
“Tailored to consumers’ latest cravings, the launches play into current trends and provide even more occasions for shoppers to pick up a Rollover product. Although we know loyal fans will be excited by our new products and already know of the taste and quality we pride ourselves on, we also want to attract new consumers into this space who may not have considered us before, to help our partners drive sales for long-term success.”
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