Yorkshire Tea on a SPAR Cheeky Coffee machine 1

Yorkshire Tea is now available at 125 of Spar’s stores with a Cheeky Coffee machine installed, offering up a high-quality brew that matches that of the coffee.

The development comes as sales of Cheeky Coffee continue to rise, now sitting at 1.8 million cups annually, as the rollout of machines accelerates in stores across Northern England. The news also coincidentally comes on International Tea Day 2025, an initiative that began in 2019 that aims promote the beverage and is even acknowledged by the United Nations.

The news covers an expansion of Cheeky Coffee to all Spar stores within James Hall & Co. Ltd’s G&E Murgatroyd company stores division by the end of this year, and a rapidly increasing number of Spar independent retailers who are adopting the brand.

Peter Dodding, sales director at James Hall & Co. Ltd and chairman of the Spar Northern Guild, said: “It’s wonderful to secure a deal and be able to provide such an iconic brand as Yorkshire Tea alongside our Cheeky Coffee offer at Spar stores. I think it’s testament to the growth of the brand over the last couple of years and its position in the market now that we’re able to secure this tie up.

“Spar retailers now have a superb tea alternative that comes with a legion of followers to complement the coffee offer and support their sales drive in this key category area.”

Phil Bridge, Spar independent retailer and member of the Spar Northern Guild, added Cheeky Coffee to his store in Blackburn. He said: “With my previous coffee provider I was making between £300-400 a week. After a presentation at a Guild meeting on Cheeky Coffee I decided to make the switch and give it a go. We put Cheeky Coffee in last July and the sales have doubled.

“It’s been a fantastic development with the percentage of margin that we’re making and my return on investment from installing the machine will be around 10 months.”

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