Charcuterie producer Sigma Alimentos has expanded its fast-growing UK range into convenience stores and forecourts with the launch of The Mad Butcher in Spar stores.
The premium charcuterie supplier’s Classic Pork Salami Snacks are now available in over 100 Spar stores across England, Wales and Scotland with a £2 RRP.
Its spicier sister product - Chilli Pork - has now also been listed following a successful trial of the classic variant earlier this spring and will roll out in stores this summer.
The listing builds on the new brand’s successful launches in Sainsbury’s earlier this year, and Ocado last year. The premium, traditionally produced charcuterie from European experts have gained a cult following amongst UK meat lovers with their rich, smoky flavour and handy 70g packs, making them an ideal on-the-move snack.
Newby Groves, managing director of Sigma UK and Ireland, said: “We’ve achieved something really special in the meat snacking marketplace that’s previously been dominated by a few well-known brands - a genuinely delicious tasting meat snack that’s premium and traditionally made yet at an affordable price.
“We’ve created the most authentic product possible for the more discerning palette, focused on quality and provenance, to drive category growth and consumer expansion. Our presence in Spar stores will help us bring in new shoppers and new occasions for quality, convenient charcuterie on-the-go.”
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