ZYN nicotine pouches get new look and expanded range

Philip Morris Limited (PML) has given its nicotine pouch brand, ZYN, a new look and added two flavours to the range.

ZYN nicotine pouches now feature a sleek, modern design, with clearer labelling to help users navigate the different strengths and pouch formats.

For existing legal-aged nicotine users looking to try nicotine pouches, the ZYN portfolio now includes the extra-low 1.5mg strength , which are sign-posted with a gold flash on the label. The portfolio also includes updated strengths and names for Icy Blackcurrant 12.5mg and Icy Mint 12.5mg – now Blackcurrant Frost 13.5mg and Icy Menthol 13.5mg. Chili Guava and Espressino have also been renamed - now known as Guava Spice and Coffee respectively.

ZYN has also launched two brand new flavours to meet the top taste preferences for UK adult nicotine pouches users. This includes Spearmint in 1.5mg, 3mg, and 6mg, and Apple Mint in 3mg and 6mg, while adding a higher strength variant of its popular flavour Citrus – now available in 3mg.

The rebranded ZYN portfolio, new flavours and strength levels are available now on PML’s digital trade engagement platform, HEATWAVE OPEN ,with increasing availability in wholesale channels to follow in the coming months.

Head of ZYN UK and Ireland at PML, Dor Matot, said: “This evolution of our ZYN brand comes at a pivotal time for the nicotine pouch category. After a growth of 1253% in 2024, it is time to enter the next era of ZYN – increasing brand awareness among adult smokers and nicotine users.

“ZYN, the world’s No.1 nicotine pouch brand, offers a premium option for retailers. As category leader, we’re helping our retail partners tap into the opportunity through a stand-out new look and expanded variety of strengths and flavours to meet the diverse needs and preferences of existing legal-aged nicotine users.”