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Latest Soft Drinks News
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Product NewsCCEP unveils electric van giveaway in alcohol RTD push
CCEP’s biggest competition to date aims to reward retailers who buy into its alcohol RTD portfolio
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Products In DepthSix things you need to know about soft drinks: milk drinks, juice and water
Discover how hydration and innovation are shaping the category for summer 2025
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Product NewsTrip launches Strawberry Wild NPD in collab with mental wellness app Calm
The can features an on-pack promo offering shoppers three months of free Calm Premium with every purchase
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Product NewsWelsh mead and honey producer Hive Mind launches soft drinks range
Its Honeyade range consists of four flavours
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Product NewsRed Bull grows Sugarfree Editions range with Lilac flavour
Red Bull Sugarfree Lilac Edition will launch into wholesale from 9 June, before rolling out to the wider convenience and grocery channels from July
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Product NewsDash Water’s packaging gets a fresh makeover
Alongside the new design, Dash has launched a 12-pack format in retail for the first time
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Product NewsTenzing launches summer campaign
The campaign follows Tenzing’s recent investment from Heineken UK for a minority stake in the brand
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Product NewsCoca-Cola announces three-year partnership with Premier League
It plans to activate the sponsorship across several of its brands including Coca-Cola Original Taste, Coca-Cola Zero Sugar, Powerade and Smartwater
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Product NewsBen Stokes OBE takes stake in alcohol-free spirits brand CleanCo
Founded by former Made In Chelsea star Spencer Matthews, CleanCo’s line-up includes 0.0% ABV alternatives to gin, rum, tequila, whiskey and vodka
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Product NewsCans debuts mango flavour
The brand has launched its fourth flavour after launching into the UK in March
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Product NewsMonster taps Formula 1 star Lando Norris for new zero-sugar drink
Monster Lando Norris Zero Sugar will roll out on shelves from June
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Product NewsCarlsberg Britvic uncaps seven step plan to boost soft drinks sales
Retailers need a solid plan to continue to unlock additional opportunities for growth, said the newly integrated beverage company
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Product NewsNirvana’s best-selling IPA upsizes to 500ml bottles
The larger format is part of the brewery’s ‘long pour’ strategy ensuring drinkers can enjoy no and low beers in the same way they do full-strength options
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Product NewsAG Barr partners with Jurassic World Rebirth to launch on-pack promo
The promotion offers shoppers the chance to win a holiday in Lisbon this June
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Product NewsLucozade Energy bottles receive £6m sustainable makeover
Lucozade producer Suntory Beverage & Food GB&I (SBF GB&I) has invested £6.3m in a major packaging redesign for Lucozade Energy
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Product NewsTeam Celsius grows with addition of Declan Rice and Georgia Stanway
Functional energy drink brand Celsius has added four world-class athletes to Team Celsius
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Product NewsMonster’s convenience support platform returns for fifth year
Bay and Ellis Bashir, Jack Matthews and Natalie Lightfoot have been named as the Sales Supercharged Retailers for 2025
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Product NewsDash Water grows its real fruit-infused portfolio with new cherry flavour
The new addition is made using ’wonderfully wonky’ cherries grown in Herefordshire
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Product NewsChocomel invests £3m into campaign relaunch
The campaign aims to drive increased foot traffic to participating retailers
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Product NewsPlenish launches new ginger shot in response to consumer trends
Plant-powered brand Plenish has expanded its range with a new shot