Circana category analysis: Crisps, Nuts & Snacks

Crisps, Snacks and Nuts market value sales have increased by 1.6% over the last 12 months (L12M) vs last year (LY). Value sales growth jumped in the latest four weeks (L4W) vs LY, increasing by 2.7%. However, this growth acceleration doesn’t look to have been driven by the good weather over April, with volume and units both down on LY in the L4W.

Instead, growth has been exclusively driven by increased prices with average unit price up by 3.6% in the L4W vs LY. There is a clear jump in price inflation in the L4W vs LY which may well reflect both manufacturers and retailers raising prices to offset increased costs from higher employer national insurance taxation. Price increases have been smaller in the Symbols and Independents channel, but this has not helped the channel to grow its share of the market. Value sales performance did improve on the 52-week trend but value sales remained down on last year at -0.9%.

The channel units and volume trends have improved in the L4W vs LY, but both remain down on last year, with the much improved on last year weather, failing to boost crisps, snacks and nuts channel consumption.