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All Promotional Feature articles
View all stories of the same content type.
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Promotional FeatureWhy water is in the driving seat this summer
Keeping hydrated during the summer months is important for consumers of all ages - and water is the best way to achieve this. But how should water feature in a c-store’s soft drinks offer? Nestlé explains the best tactics for maximising sales.
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Promotional FeatureWhat is behind the surge in savoury snacking
In a category full of choice, meeting the appetite for innovation in snacks presents a significant opportunity to increase revenue for retailers – from capitalising on spicy snacks to implementing PMP formats.
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Promotional FeatureSeven ways specialist POS systems are changing the game
From a system designed for individual store needs to making life easier for customers, AI-powered POS systems are already upping the ante in convenience stores, making them more responsive and competitive. Retail business solutions supplier MHouse explains how.
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Promotional FeatureSpilling the tea on sweet biscuits
With sweet biscuits in strong growth, convenience retailers need to be capitalising on their popularity as an affordable treat or part of a meal deal, as well as the impulse purchase opportunity in-store. FBC visited two retailers to discover how they maximise category sales.
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Promotional FeatureDrive soft drinks sales this summer
As the weather warms up from spring into summer, discover the top tips from Coca-Cola Europacific Partners on refreshing your soft drinks sales and capitalising on outdoor gatherings.
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Promotional FeatureHow quality cereals are transforming the C-store aisle
Breakfast is known as the most important meal of the day. To maximise opportunity, retailers must embrace household-favourite options and meet a returning shopper demand for quality over quantity.
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Promotional FeatureHow price-marked packs can help c-stores maximise sales of energy drinks
Consumers are prioritising value for money, making price-marked packs a key asset for convenience retailers. Find out how Rockstar Energy’s new PMP initiative is helping store owners meet this demand and ignite their energy drink sales.
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Promotional FeatureHow retailers can elevate grab-and-go impulse confectionery sales
Impulse sales are crucial to the confectionery sector in convenience. Here, Ferrero shows how it’s worked with two retailers to boost the grab-and-go opportunity to help them drive spend.
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Promotional FeatureHow to merchandise spicy snacks to capitalise on impulse
Spicy snacks are here to stay - but what’s driving this fiery trend? And how can convenience retailers boost consumer spend in the category?
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Promotional FeatureWhy the right basket choice really matters in convenience
Discover how to maximise the impact of baskets in convenience retail, to bolster operational efficiencies and boost sales.
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Promotional FeatureNo- and low-alcohol: drive sales and profits in beer's fastest growing segment
Convenience stores have a key opportunity to drive sales by expanding their no- and low-alcohol beer range, attracting a growing number of consumers seeking moderate drinking options. Here Asahi shares its category management advice to drive sales.
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Promotional FeatureWhy brand support is key to optimising retailers' soft drinks offering
Discover how to optimise your cola range and merchandising to maximise sales with exclusive advice from Britvic.
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Promotional FeatureHow price-marked packs are boosting profits in the biscuit category
PMPs drive shopper confidence and boost operational efficiencies. In this article, FBC UK shares insights to boost the benefits of PMPs in your store.
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Promotional FeatureTackling the illicit tobacco trade in Wolverhampton
A roundtable discussion reveals how Wolverhampton retailers are seeing their businesses impacted by the illict tobacco trade, sometimes with violent consequences.
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Promotional FeatureRetailers have their say on the Generational Smoking Ban
With the Generational Smoking Ban still on course to come into effect under the new Labour Government, two convenience store retailers explain the problems it would present to them and the huge impact it would have on their businesses.
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Promotional FeatureHow to make the most of the instant consumption soft drinks boom
Retailers can unlock significant growth in soft drink sales by aligning their in-store offerings with the latest shopper trends, particularly in the booming on-the-go market. Britvic’s At Your Convenience platform provides valuable insights and resources to help retailers maximise these opportunities.
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Promotional FeatureScore with no & low alcohol
Leverage the growing no & low alcohol category and maximise sales this summer and during sporting occasions.
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Promotional FeatureWhy choice is key to maximising beer and cider sales during sporting occasions
Discover how you can meet your shoppers’ varying needs, and maximise sales opportunities, over this year’s summer of sport, by following these top tips.
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Promotional FeatureWhy boosting your core range is key to summer success
Soft drinks offer a valuable opportunity for retailers, particularly through engaging in-store promotions. Find out what a bit of creative marketing and bold displays can do for driving sales in your store.
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Promotional FeatureFuture trends and opportunities in energy drinks
The growth opportunities in the energy drinks market are many. From emphasising new flavours to in-store activations and price-marked packs. Learn more about key ways to attract and engage consumers.