Ask for Angela, a safety campaign designed to support individuals who feel vulnerable or unsafe in public spaces, is looking to expand its reach into retail stores.
Launched in 2016, the initiative provides discreet assistance to those in need by training venue staff in vulnerability management.
When someone “Asks for Angela,” trained staff recognise the request as a call for help and respond appropriately - whether by calling security, leading the individual to a safe space or facilitating a discreet exit.
Historically, the scheme has been widely adopted in hospitality and nightlife venues.
Venues that participate can access free Ask for Angela staff training and opt for BIIAB-accredited vulnerability training to ensure their teams know exactly how to respond.
The planned expansion of the safety initiative follows the recent appointment of Julie Lilley, chief executive of the Federation of Small Businesses, as an Ask for Angela ambassador.
By appointing Lilley, the initiative aims to raise awareness among small businesses and encourage their participation in creating safe spaces where people can seek support, it said.
This could include cafés, retail stores, co-working spaces, clinics and other venues where people may feel vulnerable, it added.
Commenting on Lilley’s appointment, Sylvia Oates, director of Ask for Angela, said: “I’m very grateful to have Julie’s support, along with our other amazing ambassadors who have pledged their commitment to the scheme. They all share our mission to reduce violence against women, girls, and other vulnerable groups while improving public safety.”
Lilley commented: “I’m honoured to support Ask for Angela. Over 70 per cent of women in the UK have experienced sexual harassment in public spaces, and one in five LGBT people have faced hate crimes.
“As well as women, I like that the initiative offers help to vulnerable boys and men who can be often under threat. This initiative is crucial, and I look forward to using my connections and FSB’s platform to help expand its reach.”
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