Hawaiian Tropic launches two suncare essentials ahead of summer’s peak

Hawaiian Tropic, the skin-loving suncare brand that forms part of the Edgewell Personal Care portfolio, has launched two new products - a Glowing Protection Face Cream with an SPF of 50 and a Hydrating After Sun Skin Nourishing Oil.

Hawaiian Tropic is looking to capitalise on an opportunity for growth in suncare products ahead of the peak summer season, with the two new products offering advanced sun protection and post-sun care to nourish and enhance skin.

The face cream ensures gentle care while offering high UVA/UVB protection against sun-induced skin ageing, while the oil offers a luxurious, ultra-hydrating experience, blending Jojoba and Avocado oils with Vitamin E for soothing, 12-hour moisturisation - all with a hint of Hawaiian Tropic’s tropical scent.

Both products feature eco-conscious packaging made from post-consumer recycled plastic, reflecting Hawaiian Tropic’s ongoing commitment to sustainability and its ethically minded approach.

Georgia Dass, senior brand manager at Edgewell Personal Care, said: “Our commitment is to deliver suncare that not only protects and nourishes the skin but also enhances every sun-soaked adventure, ensuring our shoppers feel cared for and protected.

“With these additions, Hawaiian Tropic continues to set the standard for indulgent yet effective suncare, blending luxurious, skin-loving ingredients with high-performance protection - so consumers can embrace the joy of the sunshine, wherever they are and whatever they’re doing this summer.”